Impact of the Creator Economy on India's Digital World
https://www.kofluence.com/infl....uencer-marketing-ind
The growth of the creators economy in India has profoundly altered the country's digital environment. With over 3.5 million content creators, mostly on Instagram and YouTube, this economy powers the country's digital advertising and marketing industries. Platforms like Kofluence connect these producers with marketers, allowing for income and increased reach. Influencer marketing has become increasingly important, with e-commerce dominating in marketing spending.
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